A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 47 percent of Vietnamese respondents followed information on purchased products on Facebook. Meanwhile, around 20 percent of them claimed to have purchased said products on Facebook directly.
Online shopping conversion from Facebook in Vietnam in 2022, by purchasing stage
Characteristic
Share of respondents
Discovery: consumers know about the vertical's product first through Facebook
40%
Consideration: consumers use Facebook as a source of reference
45%
Purchase: consumers often purchase on e-commerce platforms after seeing information on Facebook/Instagram
45%
Purchase: consumers purchase through Facebook
20%
Post-purchase: consumers follow information on purchased products via Facebook
Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"
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Decision Lab. (March 17, 2022). Online shopping conversion from Facebook in Vietnam in 2022, by purchasing stage [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1299325/vietnam-online-shopping-conversion-from-facebook/
Decision Lab. "Online shopping conversion from Facebook in Vietnam in 2022, by purchasing stage." Chart. March 17, 2022. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1299325/vietnam-online-shopping-conversion-from-facebook/
Decision Lab. (2022). Online shopping conversion from Facebook in Vietnam in 2022, by purchasing stage. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1299325/vietnam-online-shopping-conversion-from-facebook/
Decision Lab. "Online Shopping Conversion from Facebook in Vietnam in 2022, by Purchasing Stage." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1299325/vietnam-online-shopping-conversion-from-facebook/
Decision Lab, Online shopping conversion from Facebook in Vietnam in 2022, by purchasing stage Statista, https://www.statista.com/statistics/1299325/vietnam-online-shopping-conversion-from-facebook/ (last visited November 16, 2024)
Online shopping conversion from Facebook in Vietnam in 2022, by purchasing stage [Graph], Decision Lab, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1299325/vietnam-online-shopping-conversion-from-facebook/
